Flybar Packaging & Content
At Flybar, I led the full creative process behind our packaging and supporting content. Every project started with me — from concept to execution — with no outside direction. I designed and developed packaging that stood out at retail, while also producing the content needed to bring those products to life.
This included photography and video that I directed, shot, and edited, ensuring a consistent brand story across platforms. For larger campaigns, I partnered with outside agencies to achieve high-end video production, while still overseeing the vision, creative direction, and final edit.
The result: packaging and content that not only grabbed attention on the shelf but also carried through to digital, social, and retail channels — all driven by a unified creative strategy I built from the ground up.
Kid Trax 6V Golf Cart Ride-On Packaging
Captured and edited all product and lifestyle photography used on the packaging. Worked to showcase product details, play features, and scale through engaging, family-friendly visuals. Collaborated with design and marketing teams to ensure consistency with brand identity and retailer requirements for Walmart.
Bluey 6V Bumper Car Packaging
Directed product photography and retouching, designed full packaging layout including character integration, typography, and playful visual elements. Created custom iconography to highlight product features. Ensured brand consistency while aligning with licensed Bluey artwork and maintaining clear communication for parents and young children.
NERF Scooter + Blaster Packaging Photography
Captured and edited all product and lifestyle imagery featured on the packaging. Ensured sharp, dynamic visuals that align with NERF’s high-energy brand style, emphasizing action, clarity, and appeal across both product and in-use shots. Collaborated with the packaging and brand teams to deliver assets optimized for retail impact.
Zero-Turn Mower Packaging Photography + Lifestlye
I directed and developed the creative style for this shoot, capturing high-impact photography tailored for packaging and retail use. Beyond the packaging imagery, I also created a full digital content package — producing visuals that carried seamlessly across web, social, and marketing channels.
Flybar 12V Glow Bumper Car Packaging
Captured, edited, and color-corrected product photography. Designed full packaging layout including typographic treatments, graphic enhancements, and visual hierarchy for retail shelf impact. Collaborated closely with the product and marketing teams to deliver a vibrant, energetic design aligned with the brand’s kid-focused aesthetic.
Flybar 6V Glow Bumper Car Packaging
For this project, I captured, edited, and color-corrected all product imagery to ensure the bumper car’s unique glow features were showcased with accuracy and impact. I also directed the packaging artwork and led the development of a complete content package — from photography to video — creating cohesive visuals that carried through retail, digital, and social channels.