Freedom Industries Brand Relaunch & Content Creation

As Lead Creative at Freedom Industries, I was tasked with redefining the brand’s visual identity—bringing a rugged, outdoor-forward aesthetic to life while maintaining a clean, modern look. With a target audience of 18–40-year-old men, the goal was to create an authentic connection between style and the spirit of adventure.

I led the full creative stack—from concept development and model casting to on-location shoots, post-production, and final delivery across digital, web, and advertising platforms. I produced both still and motion content, crafting a cohesive brand story across channels.

Using tools like Adobe Creative Suite (Photoshop, Illustrator, InDesign), I developed layouts, email marketing assets, and campaign visuals. I directed and shot content with Canon R5 + 5D Mark III cameras, Westcott strobes, and DJI gimbals, editing footage with Premiere Pro and After Effects.

The results? In addition to the brand’s visual evolution, my email marketing materials helped generate over $1.5M in revenue—accounting for 29% of sales in 2020.

From battling the elements on snow-covered shoots to staging authentic campsite scenes, this project challenged me to bring creative problem-solving and hands-on execution together—delivering content that resonated with the brand’s bold, outdoorsy audience.